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Speech to Inform
Audience Analysis and Adaptation Worksheet

Part I

Speaker ______________________________ Topic ____________________________________

What is the audience for this speech? ____________________________________________________

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What is the specific purpose of this speech? _______________________________________________

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In choosing a specific purpose, how can you narrow the topic so it will be appropriate to this audience?

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Demographic audience analysis: What special adaptation is necessary in the speech because of the audience’s

age ____________________________________________________________________________

sex ____________________________________________________________________________

religion __________________________________________________________________________

racial or ethnic background ___________________________________________________________

group membership _________________________________________________________________

other (specify _____________________________________________________________________

Situational audience analysis: What special adaptation is necessary in the speech because of the audience’s

size ____________________________________________________________________________

response to the physical setting ________________________________________________________

knowledge about the topic ___________________________________________________________

interest level in the topic _____________________________________________________________

attitude toward the topic _____________________________________________________________

disposition toward the speaker _________________________________________________________

disposition toward the occasion ________________________________________________________

(continued in Part II)

Audience Analysis and Adaptation Worksheet

Part II

Speaker ________________________________ Topic ________________________________

Adaptation in the speech: Answer each of the following questions.

What device(s) did you use in the introduction to gain attention from this audience?

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What steps did you take to relate the topic directly to this audience in the introduction?

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What are the main points of the speech? Why did you develop these particular main points for this audience?

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What decisions did you make in choosing supporting materials for this audience?

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What steps did you take to make your language clear and appropriate to this audience?

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What adjustments did you make in delivery—rate of speech, volume, tone of voice, gestures, and the like—to communicate your ideas to this audience?

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